Designer Musings

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Fashion Icons – Jamaican’s with Style

Jamaican’s with a Unique Style |Vintage Fashion

My fashion icons are my parents, their sense of ‘style and fashion’ is atypical to their generation and others from the varying islands in the Caribbean.  What’s interesting is their fashion, the elegance of their attire is called ‘Vintage Fashion’ today, the blue Duchess Satin off the shoulder dress worn by my mum 50 years ago would not be out of place at a cocktail party today; pearl earrings, elegant court shoes, simplicity and sophistication, that’s my gorgeous mum for you.

Bespoke Dresses and Suits

A bespoke dress that was designed and made specifically for her, finishing accessories a clutch purse, compact mirror, lipstick and powder, a silk scarf stole.  My parents and their generation were and still are ‘one-of-a-kind.

The Zoot suit, worn by my dad,  single breasted jacket;  the jacket is not as long as some traditional Zoot Suits, neither are the trousers excessively baggy as with ‘Cab Calloway’ and if that is going too far back think ‘Kid Creole and the Coconuts’ , OK, if you are still scratching your head, think ‘Jim Carrey in The Mask’.  The term used to describe these suits today is ‘retro’.

Theirs was a time when a gentleman would always have a handkerchief in his top pocket, usually monogrammed, buttoned up shirt, sleek patterned silk tie, tie pin and cuff links, leather brogues, aftershave that scented a room.  Again ‘bespoke’ only this time a gentleman’s suit, a dapper gentleman my dad.

If you were to attend Sunday church in any of the West Indian islands today, from babes in arms, to elders who stand tall with their silver hair, and those in-between, you would witness a catwalk fashion show of individuals whose sense of style doesn’t carry a fleeting trend, instead timeless fashion statements that speak of their individuality they definitely keep Milliners in business local and overseas.

I’ve been reading recently from Dana Thomas’s book ‘Deluxe – How Luxury Lost Its Lustre‘ with the advent of the swinging 60’s Leslie Caron is quoted as saying “I stopped buying couture because frankly, it was considered old-fashioned.  You couldn’t wear hats anymore, you couldn’t wear gloves or a bra, and you looked really old-fashioned if you wore couture dresses”.  As we move forward, that which for a period of time was considered ‘old-fashioned’ is very much sought after today – why?  Because the quality of workmanship, detailed designs, the fit of the garment, all those necessary components that transform metres of fabric into a magical form of dress, the time it takes to produce such garments is sadly diminishing.

However, there is light at the end of the tunnel, a new genre of designers-makers/sewing professionals are picking up their thimbles, sourcing unusual fabrics, they who refuse to go quietly into the night, they also bring to their pattern cutting tables fashion sustainability, through making garments that have lasting qualities, distinctive detail.

My parents fashion styles is as relevant today as it was in the 50’s, especially if you want to stand out for the individual that you are.

To talk more about one-of-a-kind have a look at the link https://coralturner.com/unique-designer-dresses/

Until next time,

Fashion and the Older Woman

Age and Fashion – Who Makes Up the Crazy Rules

I’d like to meet the people who police our wardrobes telling us what we can and cannot wear, especially when women reach a ‘certain age’.

As for the certain age, I’ve noticed its changes like the weather; one minute 40 is the new 30, then 50 is the new 40 and so it goes on.  The other interesting discussion I was having recently, is the terminology used to describe older women, take for example the word mature, it’s also used to describe ‘cheese’, then there is ‘seasoned’, what’s with the food and cooking connotations?!

I know lots of women of varying ages, I find it amusing that an 18 year old wants to look and dress older, yet nothing is said; but heaven forbid an older women dresses to suit herself in a style that is considered for a youthful teen only, and she is considered to be ‘mutton dressed as lamb’.  Have you noticed how the phrases used to describe older women have some negative undertone attached to it?

So just to set the record straight, a woman in her 40s, 50s, 60s, 70s, 80s, 90s plus, these women, they know stuff, and some of us are still figuring things out; newsflash, that’s called Life, we are constantly figuring things out.  However, back to our wardrobes and what we can and cannot wear, lets start with the obvious, I know you’ll catch on:

  • If its too tight and you can’t get into it, guess what you can’t wear it, but hey that applies to all ages.
  • If its bright yellow and you don’t like bright yellow at all, what’s it doing in your wardrobe?
  • If its tired, bobbled, and faded in colour then do the garment a favour and lay it to rest.
  • If you are uncomfortable, wearing a dress or skirt that is too short for your taste then don’t wear it.  Trying to lengthen the hemline by constantly pulling it down is not going to change anything, except draw attention to the fact that you are constantly trying to pull down your dress or skirt, you will feel miserable in the process, as guess what you are uncomfortable!

Simple facts not rules.

I’m now going to hand you over to one of my favourite women in fashion, Iris Apfel who at 96 and has no intention of retiring her wardrobe anytime soon.

Declutter Your Wardrobe – Declutter Your Mind


There is a lot to be said for giving your wardrobe some ‘tough love’ and having a complete declutter, throwing out that which is well past its worn by date, but is ‘oh so comfortable’.  There were a few pieces in my wardrobe that had me thinking, ‘what was I thinking’ (clearly not a lot at the time), and I am glad to report those pieces were not made by me!

As some of your may already know, ninety-nine percent of the clothing that I wear are garments I have made, not quite the mad scientist, but I do experiment on myself first, before I put a garment into production.  After all, if I wouldn’t wear a particular item of clothing why would I expect someone else to?

Review Your Wardrobe

So, back to the mission, a complete wardrobe review; I have to say I was amazed to learn that I had a great deal of dark coloured t-shirts, which is strange as I love the palette of bright colours.  This got me thinking, perhaps I had become a little bit lazy in my sense of dress, it was easy to pull on a t-shirt and my black jeans, but how had I managed to slip into this routine?

When I attend events, I always ‘dress up’ and pay extra attention to my appearance, if you are in an industry where what you do is on display, you are a walking billboard; if you don’t believe me, ask a hairdresser.  Someone asks “what do you do for a living”, you reply “hairdresser”, meanwhile your hair resembles that of a birds nest, they are not flocking to you my darling, no they are scrutinising your hairstyle or lack thereof!

The same applies to fashion designers, but then you often see designers at the end of their catwalk shows wearing all black attire and taking a bow; I vowed that would never be me, and somehow I managed to slip into that net.  I had been so busy, with my bespoke clients, social media, and the day to day running of the business, I had unknowingly forgotten, that I am also part of the business.

I originally started sewing for myself, because I didn’t want to be seen wearing the same clothes as everyone else, I love being creative, and it gave me more choices in clothing than I would ever find in clothing stores or boutiques.  I then found the one word, that so many of us get consumed in, the word that allows us to forget about ourselves, that word is ‘busy’.  There was nothing else for it, I decided to take a hiatus, pulling out fabric from my stash that was purely for pleasure, reinvent my wardrobe, and whilst doing so reinvent myself.

There is a metaphysical term ‘nature abhors a vaccum’ which means that when you get rid of stuff, ‘declutter’, it makes room for better and brighter to come into being.  When I first heard that expression I never really understood it, then as I filled up a couple of black bin liners and looked at my wardrobe with new eyes, in the realisation that I would be making new garments to replace that which was gone, I embraced the meaning; I truly understood its depth.

I titled this sharing of a story,’declutter your wardrobe, declutter your mind’, my dear friends, it works…

If you would like to learn more about transforming your wardrobe have a look at my website https://www.coralturner.com  or call me on 020 7732 7528 to make an appointment to visit me at Thames-Side Studios, East Greenwich, London.

A Brief Insight Into Healthy Skin

“The Beauty Doctor can see you now – step into her office”

Fashion and beauty walk hand in hand, our focus on what we wear, how we wear it, how we look; from the way we cut or colour our hair, to the way our skin feels; the face we show to the world is our first impression as to how we will be perceived.  Trying to replicate Queen Cleopatra’s beauty regime can be quite time consuming, not to mention sticky with all that milk and honey!

I met with a new bespoke client recently, an Aesthetics Doctor, Dr Qian Xu, a woman whose speciality is to make both men and women feel and look good in their skin.  I’m not talking vanity here, more the nuances as to the importance of good skin care the benefits of, all quite fascinating.

I don’t know how many of you when hitting puberty, suddenly woke up to find that your once smooth skin was starting to change, pimples suddenly appeared, added to that your body started to take on a different shape.  You’re placated with phrases such as ‘don’t worry you will grow out of it’, ‘it’s just a phase’.  None of which alleviates the sigh when you look in the mirror, saying to yourself ‘how long’, ‘why did this happen’, ‘what can I do’ and no more chocolate, what cruel blow has fate delivered to me?!

Then one day, the voices of the wise sages start to come true, and your skin reverts pimples gone, hooray, but then at the back of you mind, a little voice says, ‘now how do you keep it that way’?

Fashion and beauty make for good bedfellows, the beauty industry is forever trying to keep us staying younger (whatever that means).  So going back to speaking with Dr Xu, it was so refreshing to hear her side of the story, as to why she does what she does, to assist our skin with its forever changing facets.  I learned as in her words “from the moment a client walks through my door to when they leave, I want for them to have experienced an holistic approach to their skin care with science combined”.

Dr Qian Xu – Skin Aesthetics

Results orientated Qian is acutely aware of how empowering it is to know that you and your skin are looking good, doing great, and will continue for many years to come, provided as with all things you look after it.  It was interesting  to learn how many people ‘think’ they know their skin type, and that breakouts are not necessarily the result of a product that does not agree with you.

As our conversation was drawing to a close (I could only keep her at my studio for so long guys, under the guise of measurements and fitting)!  I donned my ‘Master Mind’ hat and quizzed her as to skin care:

A Few Facts and Myths of Skin Care

Is there such a thing as good or bad skin?

NO.  Everyone’s skin is different, some more sensitive, some more oily, some more prone to pigmentation, and others more prone to wrinkles.  It is important to get to know your skin and use the right products for your skin.  It amazes me how many people are wrong about their own skin type, and using the wrong skincare products.  No wonder they are not getting the result they want!

 

Is it only teenagers who are prone to acne?

NO.  Acne is more common in teenagers because of the hormonal changes during puberty.  However, acne is becoming common in adults.  The most common causes are hormonal, stress, air pollution and using the wrong skincare products on your skin.  The treatment of acne should aim to address the issues, not with antibiotics.

 

What role does diet play in our skin care?

Having a healthy balanced diet is vital not only for skin health, but also for general health of the body.  Vitamin A, C and E, as well as omega-3 fatty acids are just some of the nutrients which help to maintain healthy skin.

 

Do I have to give up chocolate?

There is evidence to suggest that having a diet high in sugar speeds up the ageing process.  However, this does not mean you need to cut out all the sugar.  If you love chocolate, you can still have it now and again, just don’t over-indulge.

 

Phew that giving up chocolate question was sailing a bit close to the wind, I could hear some of you holding your breath!  There you have it, a brief insight into healthy skin with some myths debunked; if you would like to talk further with Dr Qian Xu her website is https://www.saclinic.co.uk/ email: info@saclinic.co.uk or telephone 020 3494 4363 for a personal consultation.

Now its time for me to get back to my sewing!

The Colour of Fashion – Can the Fashion Industry Change Mindsets?

Coral Turner for Coral Turner Couture

Not too long ago I went out to dinner with a girlfriend, we got chatting over starters, catching up on what we had both been doing.  The conversation then turned to business, in particular how was my work in the arena of fashion?

I replied “getting there, one stitch at a time” to which we both laughed,  I then said “I am still learning that when you are running a business, especially in fashion, it bears no semblance to the theories I’ve read of running a business”

My friend then asked ‘do I think its a good idea to have black models on my website, along with pictures of myself, don’t I think I am alienating some of my audience’?

OK, so I know for some of you reading this, who knows me, you may be thinking, this is incredulous right?  Did I leap across the table and force her to eat a piece of garlic bread, or try and put the garnish in her ears, aren’t I offended?!

“No” – why not?  Because my friend is one of the loveliest people I know, I also knew there was no malice or ill intent from the conversation.  What was disturbing is that my friend, whilst we are from different cultures, we are both daughters of immigrants whose parents came from their respective countries in the late 50’s to England.

I had to dig deeper to learn the thinking behind this, as well as being mindful what I ate, I didn’t want to choke on what she would say next, as I played the detective for fashion’s social consciousness (yes, I just made that title up, it has a nice ring to it), anyway…

I then asked “what you said, is that something you actually believe; that my background and colour is a hindrance to my career as a fashion designer”?

To which she replied “but isn’t that what the fashion industry says, I mean how many black female designers of your calibre are there in the UK, they don’t represent you”?

OK, so to some extent she had a point; I’ve lost count of the amount of times I have read from renown fashion magazines ‘as soon as we put the face of a black woman on the cover of our magazines, our sales plummet’ wow!  I thought that the people who were buying the magazines were doing so for the fashion (hence the industry title), alongside the thought provoking articles for female empowerment.  The sisterhood of women, which they claim we are all a part of; that being said what does it say about their target audience, aren’t you now insulting those whose loyalty is based on the article content for which they buy the magazines and not the cover?

Equality and Diversity

How therefore can we talk about equality, women supporting women, and yet pay only lip service to diversity?

There is a huge array of male and female designers of colour who are vastly under-represented here in the UK; I know of a few renowned male fashion designers, however for women I can’t say the same thing, why is that?!

I know my fashion is not for everybody, it’s not meant to be, I design and make small collections of ready to wear one-of-a-kind pieces and bespoke, no world fashion domination going on here.  That’s why the saying ‘variety is the spice of life’ makes so much sense.

So why did I choose to write this article?

  • Firstly, to deny who I am, is to deny two of the greatest people I have the privilege and blessing to know, and share this planet with, my mum and dad.  They were both born in Jamaica and proud of the fact; as with all of the West Indian islands, these countries have landscapes that celebrates the colour of nature, sunsets and sunrises, that even with the best camera you still can’t capture the word ‘breathtaking’.
  • Secondly, March 8th 2017 is International Women’s Day, a celebration for women throughout the world, hence the word ‘international’.  If we are not going to support each other, especially in an industry that is female dominated, we can’t complain when others do the same!
  • Thirdly, and you may think this one a bit strange, there’s the amazing people I have come into conversation with on Instagram.  Through this social media platform, which I tentatively dipped my toe into, a small following of individuals from all walks of life celebrate Coral Turner Couture; they give thumbs up and likes for the content, the fashion images, and photos of models and clients who also come from varying backgrounds.
  • Finally, last but not least, my dear friend who started the conversation; I thank her for having the boldness of heart to share with me her mindset, based on her understanding of the fashion industry.

We have a duty to make the most of our talents and choices, yes there will be those that fall by the wayside, I totally understand that.  For my last photo-shoot there were 4 models booked but only 2 showed up, it was their ability to model the garments, injecting some fun and life into the clothes which was the criteria, and not the colour of their skin.

Ralph Waldo Emerson says “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment” as I see it we are either part of the solution, or part of the problem, it’s up to us to decide which.

That said, it’s time I get back to my sewing machine, I’ve got dresses to make. https://coralturner.com/unique-designer-dresses/

A Letter of Thanks for Valentines Day

Red roses and thank you!

Red roses and thank you!

I am taking this opportunity of St Valentines Day to express my heartfelt thanks to my fantastic friends, as well as the lovely people I have been chatting with via emails, tweets, and all through my social media journey.

It is said the best gift you can give to someone is your time, a mutual reciprocation I like to believe; such generosity has provided me with continuous support both personally and professionally.

Navigating on this voyage as a fashion entrepreneur, through rolls of fabric and pattern cutting paper, not to mention the many times I have gone back to the drawing board; I can honestly say that all of the inspirational cliches, I have been on the receiving end of, and shared, really do ring true.

“You keep on putting one foot in front of the other and don’t stop until you get to your desired destination”.  

As a result of increased  private consultations, and being asked where can you view, get up close and personal, plus try on the ready to wear garments from the website, I will be taking my home business out of my home and into her own studio/atelier in March 2016.  Yes I am bursting with excitement, tape measure to the ready; I say to my family, friends, fellow entrepreneurs, and supporters “there will be times when things don’t go according to plan, however, providing you are open to change and willing to ‘let go’ without giving up, there is always more than you imagined possible waiting for you”.

I will keep you posted as to the moving in date, in the meantime, Happy Valentines Day.

Coralx

Why craft skills will be extinct if we don’t bridge the generation gap

Where would the established ateliers/fashion houses be without the delicate hands that construct fine garments?

A tailorOr the tailor whose precision of drawing directly onto cloth, comes with years of experience and patience; the pattern cutter whose eye for clean sharp lines transforms fabric into a 3D form.  These are fine trades and crafts, one destined for extinction if these skills do not get passed on.

So there aren’t as many people buying haute couture nowadays in its purest form, yet handcrafts are not just relevant for the luxury market, but life itself.  One of the reasons why vintage fashion has gained such resurgence in recent years, is because of the creative design, their uniqueness of being one-of-a-kind; fine detailing, construction, just some of the components that give these garments their point of difference.  But what about the person behind those seams?  You know I just could not resist that pun!

There’s a thought process doing the rounds, stating, ‘if you are over the age of 50’, you are more museum piece, than a valuable contributor to today’s society, especially in the creative industry, its sheer madness.

It’s imperative that we start having the conversation now with those whose skills should be celebrated, from my perspective hand-sewing, embroidery, beading, setting the perfect sleeve, are just a few examples I learned from seasoned professionals over the years.   As part of my school curriculum Community Service was not because I had been to the Magistrates Court, but part of something that would now have the fancy title of ‘Life Skills’.  We would visit Retirement Homes and listen to the stories of our peers, and even pick up some tips if they were crafters.

In our pursuit for the next shiny object that will hold our attention for all of 5 minutes, we are missing out on that pot of gold that can equip us with knowledge and techniques that we can use for a lifetime across the board.  The conversation I hear from the public now in relation to some purchases are, ‘they used to do such good… or they had such great quality…’  It’s not just the fashion industry that is missing out, but commerce in general.

My mum taught me to knit, sew and crochet, these skills were further enhanced at school where we had sewing classes; apparently such creative classes in schools are now an indulgence and not the norm.  My sewing teacher Mrs Shirley was a stickler for detail, in addition to sewing techniques I learnt patience, (unpicking a seam for the umpteenth time with either make you or break you)!

I for one thank my mum and Mrs Shirley for passing on their creative gifts enabling me to make my dream a reality by becoming a fashion designer.  I really do hope that the current generation take heed, and start listening to the stories, and learning the skills of our peers, that invaluable gift called experience can leave you forewarned, letting hindsight take a back seat for a change.

www.coralturner.com

 

 

Inspiration for My Designs-What makes this Couture Designer Tick!

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I have often been asked what inspires my designs.  I am not sure I have a simple answer for that question, but I will try to answer it.

Besides having a passionate need to express myself, I have a desire to create garments that pioneer a different aesthetic from the norm and are reinterpretations of designs from the past.  I wish to create garments that are comfortable, sexy and gorgeous.  I appreciate the fact that every other couture designer has probably professed similar desires.

I am influenced by both past and present designers.  If you follow my Facebook page, you have seen many of them.  Further, surrealist art and expressionist influences take shape in my work.  In my designs, you will see elements in unexpected juxtaposition and the use of fabrics and colours to add boldness.  You will note that I have incorporated Elizabethan-like collars along with kimono-style sleeves.

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Culture and history are important to any designer, whether for the design of clothes or buildings.  I am no different, as I have a love for vintage clothing from the early nineteenth century to the present.  In my collection, you will see graphic prints on mini dresses inspired by ’60s fashion and formal suiting with strong, structured shoulders reminiscent of the ’30s and ’40s.  I also love Asian-inspired designs, and strong elements of it are evident throughout my collection.

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Nature has taught me to mix textures like in a beautiful wild garden.  My designs are hand embellished with sequins, beads, leather, metallic threads and contrasting linings.

I pursue those moments when ideas flow effortlessly and creativity is a cherished companion.  I believe in and surrender to the creative process as it unfolds.  I let the fabric and colours speak to me as I create something that will have lasting value and a unique point of view for a garment.

I imagine the woman who will wear the garment.  Is she queen-like?  Is she more like a princess?  Is she an entrepreneur?  A scientist?  Will she dance in the garment?  Will she work in the garment?  Will she attend a red carpet event?  Who will see her?  Will it be her beloved?  An old boyfriend who dumped her thirty years ago and whom she is going to see at her high school reunion?

And so the process goes—an endless cycle of imagination, ideas and concepts that manifest as dresses, skirts, tops and pants that I know you will love because they are one-of-a-kind garments and exclusive, just for you.

You may purchase one of my inspired creations through my online store or contact me at 020 7732 7528 for a private consultation.

Behind the Scenes-Time With Natalie; How a Couture Designer helps a Digital Television Presenter.

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Yesterday, I had the most phenomenal experience, and I would like to share with you why I salute Natalie Brown – a digital television presenter whose show ‘Time with Natalie’ addresses the work/ life balance we all aim for.

The filming took place in a chic town house near Euston station, on my arrival I was greeted by Natalie with her usual effervescent manner, and Jess the Chef; within 5 minutes of chatting away, it felt as though we had known each other for years as we became a creative team.

My first experience of television was at the ‘Big Breakfast’, my role was two-fold, personnel and assisting in wardrobe at the studio; the atmosphere there was of one big family, no two days were the same and I worked with incredible people, some of whom grace our television screens and radio today.

Moving forward to online digital media where individuals now have the opportunity to produce their own shows and share globally their contemplation of the world we live in; Natalie the consummate professional showed me that whilst taking her role very seriously, there was also room for humour, and the grace to explore other suggestions from her audience as to content for her shows.  With the filming of 4 shows for that day which started early afternoon, and finishing late into the night, Natalie remained upbeat and glamorous, it was no easy feat.

The first interview was a cooking show with Jess, who describes her approach to cooking as Fast, Fresh and Fun, the aroma’s coming from the kitchen had us all ravenous for the experience of her brightly coloured medley of scrambled eggs and avocado surprise (which I won’t spoil by telling you more, as film editing is taking place), however, I will say, notebooks to the ready.

After which, Natalie then met with Nina Kristofferson’s actress and singer, whose one woman show portraying the story of Billie Holiday has been a sell-out success at the Charing Cross Theatre.  Being the in presence of this formidable actress and singer, who shared with the audience her philosophies of life and life in the theatre, it was clear to see why rapturous applause for her performances has been bestowed upon her.  Ms Kristofferson encouraged the viewers to ‘follow their dreams as it gives you energy, and makes for an exciting and interesting journey’.

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This was then followed by Dion Johnson, an author and mentor whose transformational work for women has earned her accolades as she assists women who are at the stage in their life, where they want to explore how to move forward, from having pressed the ‘pause button’ in their own lives, as they move from caregiver to all, but now want to have more ‘me time’ in their life journey. Dion’s own story of resilience and courage was a revelation in itself.

Screen Shot 2013-05-22 at 8.10.36 PM Natalie and Nina

Finally there was me, Coral Turner, couture fashion designer, who once having got over the fit of giggles talked about the passion for my love of fabrics, designing, the love of the craft, and the privilege of being able to be a part of the transformation in wardrobes of men and women.  Natalie wore two of my designs during filming, and each time – yes, I do say so myself; she looked awesome, plus as she couldn’t bear to be parted with one of them she made a purchase at the end of the show!

To close; I will sum up with Ms Brown, Natalie Louise Brown of , she is more than a talk show host, as to anyone in the creative media industry can testify, it is extremely hard work with long grueling hours, having to think on your feet, and garner from your guests inspiration and stories to share with the audience that are not only entertaining, but informative.  Natalie, makes it look easy, yet having witnessed first-hand the work that goes on behind the scenes it is anything but.

Natalie I salute you, and thanks for looking so spectacular in my dresses!  The filming from this experience are coming soon… in the meantime have a look at www.timewithnatalie.com previous shows for pearls of wisdom.

My Inspiration to be a Couture Designer

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If you follow my social media channels, you have seen pictures of both my mother and father, accompanied by various quotes that capture both their spirits and their impact on me. My parents inspired me to go out there and start my couture business.

The fashion industry is a crowded marketplace.  Customers have all sorts of options when it comes to buying clothing, from cheap and cheerful, to haute couture and pricey, and everything in between.  I am often asked why I did it: Why did I leave a “real” job in which other people take the risks, and instead go out on my own?  There is no one reason but several.

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I have had the fortune of working for some of the top fashion houses in the United Kingdom.  These experiences were enlightening and essential for me to develop my skill set to carry off my work as a couture designer.  But the work wasn’t satisfying.  I noticed a few things when producing designs intended for the mass audience:

  1. Material is maximized to reduce cost,
  2. The amount of labour used to create a garment is often reliant on off-shore, sub-standard factories that pay their labourers extremely low wages, unlike Western countries that offer wages at union rates; and, 
  3. Everyone copies each other!

Thus, quality and uniqueness often suffers to maximize profits in this very competitive industry.

I was horrified when I bought a coat and then saw another woman on the street in one just like it.  I felt cheated in some way because I had spent a great deal of my hard-earned money on a coat that wasn’t uniquely mine.  I figured I wasn’t the only one who felt that way when seeing someone else wearing something coveted.

Therefore, I decided to create my online couture fashion business, producing one-of-a-kind, never to be repeated, perfectly tailored fashions for the modern woman.

I was raised by parents who taught me there are no limits and that I have the power to decide what I want to do.  They gave me the option to explore my talents and dreams — I went for it.

I create fashions that can be for every woman who wants to wear something bold and creative.  I don’t have any desire to mass produce anything that I design.  I want to ensure that women experience pieces of fashion that are luxurious, original, and tailored for them.

It is my desire to help women find their unique style that sets them apart from others in the crowd, be it through bespoke or my online boutique that specialises in one-of-a-kind dresses.