If you follow my social media channels, you have seen pictures of both my mother and father, accompanied by various quotes that capture both their spirits and their impact on me. My parents inspired me to go out there and start my couture business.

The fashion industry is a crowded marketplace.  Customers have all sorts of options when it comes to buying clothing, from cheap and cheerful, to haute couture and pricey, and everything in between.  I am often asked why I did it: Why did I leave a “real” job in which other people take the risks, and instead go out on my own?  There is no one reason but several.

I have had the fortune of working for some of the top fashion houses in the United Kingdom.  These experiences were enlightening and essential for me to develop my skill set to carry off my work as a couture designer.  But the work wasn’t satisfying.  I noticed a few things when producing designs intended for the mass audience:

  1. Material is maximized to reduce cost,
  2. The amount of labour used to create a garment is often reliant on off-shore, sub-standard factories that pay their labourers extremely low wages, unlike Western countries that offer wages at union rates; and, 
  3. Everyone copies each other!

Thus, quality and uniqueness often suffers to maximize profits in this very competitive industry.

I was horrified when I bought a coat and then saw another woman on the street in one just like it.  I felt cheated in some way because I had spent a great deal of my hard-earned money on a coat that wasn’t uniquely mine.  I figured I wasn’t the only one who felt that way when seeing someone else wearing something coveted.

Therefore, I decided to create my online couture fashion business, producing one-of-a-kind, never to be repeated, perfectly tailored fashions for the modern woman.

I was raised by parents who taught me there are no limits and that I have the power to decide what I want to do.  They gave me the option to explore my talents and dreams — I went for it.

I create fashions that can be for every woman who wants to wear something bold and creative.  I don’t have any desire to mass produce anything that I design.  I want to ensure that women experience pieces of fashion that are luxurious, original, and tailored for them.

It is my desire to help women find their unique style that sets them apart from others in the crowd, be it through bespoke or my online boutique that specialises in one-of-a-kind dresses.

Let's keep the conversation flowing - thanks for sharing!